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Historical Timeline

Our Beginnings

  • 1961: Birth of Greenfield

    Birth of Greenfield


    Greenfield Development Corporation began as one of the Philippine’s largest property ownership and landholding companies, armed with a significant pool of land and resources and an unwavering vision of land stewardship and legacy.

  • 1970s: Transforming Mandaluyong

    Transforming Mandaluyong


    In the early 1970s, Greenfield established its modest beginnings with the construction of EDSA Central. Located at the heart of the metropolis, the mixed-use development rapidly grew into a bustling hub for commerce and transportation.

    Forty years later, the former congested complex is now being transformed into a masterplanned community with a “smart and connected” promise, destined to be a community that will stand the test of time. Greenfield District was born.

  • 1988 to 1998: Land and Houses

    Land and Houses

    Playing an instrumental role in nation-building and the development of growth centers all over Metro Manila, Greenfield laid the groundwork for some of the pioneer subdivisions in the country.


    1988, Hillsborough Subdivision, Muntinlupa City


    1994, Southwoods Residences, Carmona


    1997, Lexington Garden Village, Pasig City


    1998, San Antonio Heights and San Rafael Estates, Sto. Tomas, Batangas

  • 1991 to 2006: Gateways


    Greenfield has always endeavored to create value for its developments, and it ensured that its properties were unlocked via major infrastructure development and interchanges


    1991, Mamplasan Exit

    1992, Cabuyao Exit

    1994, Southwoods Exit

    2006, ABI-Greenfield Interchange

  • 1998: Greenfield City: The City within a Park

    Greenfield City: The City within a Park


    In its continuing legacy of land stewardship and real estate development, Greenfield paves the way for the rise of Greenfield City in Santa Rosa, Laguna, a 400 hectare mixed-use development patterned after a park-living concept that is home to residential developments, offices and lifestyle centers. The birth of Greenfield City solidifies the company’s commitment to develop communities that will be relevant throughout the years.

    1998, Greenfield Auto Park was launched. It is an industrial estate covering 65 hectares which caters to light industries and auto-related manufacturing companies

    2004, the Santa Rosa Business Park opened to offer choice lots for corporate headquarters, hotels, business schools and institutions

  • 1998: The Outlet Mall of the South

    The Outlet Mall of the South


    Greenfield ventured into another commercial center in the growth center of Santa Rosa with the development of Paseo de Santa Rosa. Dubbed as the “Outlet Mall of the South”, Paseo provides a distinctive outdoor shopping lifestyle.

  • 2000 onwards: Green Living: The Rise of Upscale Residential Developments

    Green Living: The Rise of Upscale Residential Developments


    2000, Forging a partnership with Ayala Land, Inc., Greenfield launched Ayala Greenfield Estates, a 500 hectare residential golf development located in Calamba, Laguna


    2004, Soho Central was launched, a joint venture development with the Century Properties and Meridien Group


    2007, Pramana, the first residential park in the country, was launched, reinventing suburban living by devoting over half of the community to parks and playgrounds, wide open spaces and tree-lined roads


    2009, Twin Oaks Place, the country’s first smart and connected residential condo development

  • 2009: Greenfield District: The First Smart and Connected District in the Country

    Greenfield District: The First Smart and Connected District in the Country




Our Land, Your Legacy

Committed to leaving a legacy for generations, we at Greenfield have constantly worked to translate innovations to real solutions. Anchored by our roots as a property ownership and landholding company, Greenfield has grown into a diversified real estate company that has developed mixed-use communities, as well as residential, corporate business, retail and infrastructure developments.

Throughout the years, we have strived to spearhead developments that are ahead of its time and above all, are part of masterplanned, thriving communities. From the first smart home in the country, Twin Oaks Place, to the first ever residential park, Pramana in Sta. Rosa, to the only smart and connected district in the Philippines, Greenfield District, to the premier outlet hub of the South, Paseo de Santa Rosa, we are fueled by our relentless pursuit of excellence and in the knowledge that we are playing an instrumental role in nation building.

Our vision at Greenfield is to simultaneously work with nature while employing the latest technological advancements. Through this vision, we offer a fully connected, balanced and sustainable lifestyle to the modern, dynamic Filipino who in turn, will be part of a legacy that he can bequeath to the next generation.

Allow us to share this vision with you.


About Us

Ours for Generations

Anchored by vast landholdings, financial strength, strategic alliances, and supported by world-renowned consultants, Greenfield Development Corporation is one of the Philippines’s most diversified real estate companies, rapidly expanding through aggressive developments in industrial, commercial, residential, recreational and infrastructure projects.

Incorporated in 1961, Greenfield began as a landholding company, with thousands of hectares of land in various strategic areas in its portfolio.

Through the years, Greenfield has stood firmly on solid ground, providing the foundation for some of the Philippines’ most innovative projects.

As Greenfield continues to grow and develop its landholdings, its commitment remains: to leave the land nurtured by its principals as a legacy for future generations. Greenfield recognizes itself as stewards of these tracts of land and is committed to turning these precious resources into vibrant, living communities that will be “ours for generations”.