Greenfield’s New Interchange
The Philippine Star (D-3)
Friday, April 8, 2005
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The road leading to Santa Rosa is no longer slow and busy with the recent opening of the ABI-Greenfield Interchange in Malitlit town.
The 10-kilometer circumferential road provides light and safe passage o what is seen as the burgeoning economic zone in South of Manila. It proved a most convenient alternate route for residents, employees and transients.
Just one ot the two-mapped out infrastructure projects within this part, the ABI-Greenfield Interchange is seen to create lucrative opportunities to benefit residential, business, and commercial communities here.
This infrastructure project spearheaded by Greenfield Development Corporation (GDC) and Asia Brewery, Inc. (ABI), in cooperation with the Toll Regulatory Board (TRB) and Philippine National Construction Corporation (PNCC), is likely to spur growth as it offers easy mobility of commodities, services and workers.
Even Property developments are deemed promising. Greenfield City, one of GDC’s anchor projects in Laguna, is raring to take on the important changes the new interchange brings to its core undertakings.
According to Duane Santos, GDC vice-president, “More than accessibility, it opens up our market to nearby town and municipalities.”
With the expected influx of people from all parts of Laguna, Paseo de Santa Rosa, its retail / commercial component, will be opening new branded factory outlets for value-added shopping.
Says Santos, “We had excellent response for our existing outlets and we want to maintain that by offering new brands at heavily discounted prices throughout the whole year.”
Twelve new bars and restaurants are also seen to create bigger excitement to the frequented venue for quality dinning and entertainment.
Santos added that Paseo de Santa Rosa will be a great take off point for an intended shopping mall across dubbed as Laguna Central, “This of course, will cater to a different market. Paseo de Santa Rosa hs its distinct charm that many patrons came to love. Those wanting to enjoy a relaxing outdoor lifestyle ca go to Paseo de Santa Rosa. Others more attuned to a typical mall environment may opt for Laguna Central.”
For Greenfield Automall, Santos said GDC is closing in on several dealers and retailers of automotive spare parts and accessories, “We have a standing invitation to select industry players and the response thus far has been very promising.”
EDSA Central now bigger, better, brighter
The Philippine Star (C-3)
Tuesday, July 13, 2004
Once a convenient stopover for commuters who needed to get a ride at the Edsa-Shaw Boulevard crossing, Edsa Central is now experiencing a rebirth.
These days, people are converging at the commercial center not only because it serves as a midway point to their daily commute but because people are sicovering that the improved, modern Edsa Central has now become a total shopping and entertainment destination.
Major makeover
Greenfield Development Corporation undertook the refurbishing of the 8-hectare Edsa Central Complex as part of an integrated modernization and expansion plan for the Greenfield District in Mandaluyong City.
Back in the ‘70s, at a time when the Edsa and Shaw area consisted mostly of cogonal land and a few scattered buildings, Edsa Central served as Metro Manila’s main bargain haven and quickly became an urban landmark. Since new malls began sprouting in the area in recent years, the developers decided to give the “crossing mall” a major makeover.
Notable transformation
And what a remarkable transformation: the anchor mall, called Edsa Central Pavilion, now looks very modern and sleek. The air-conditioned structure was built with reinforced frosted glass as windows and a curved untra-high ceiling to give the emporium an airy, expansive, illuminated feel. The open space at the ground level serves as a mini park complete with water feature, planters and benches where weary travelers and shoppers can stop and rest awhile.
On the second level is the 3,000-square-meter Food Central area where mallgoers can choose from premium food outlers that offer delicious and varied fare. At the food curt balcony is the unique al fresco dinning section that looks our over the entire Edsa Central.
Value shopping experience
The Edsa Central Pavilion ensures pleasurable value shopping experience. New generation shoppers will be pleased with the addition of boutiques that offer the latest in fashion and other types of merchandise like Nike, Otto Shoes, Lee USA, Workstation, Dickies USA, Blues Brothers, Wrangler, Leaveland and My Dollar Store. On the ground floor, avid shoppers can dine in popular fast-food stores like Jollibee, KFC, Chowking and French Baker.\Office workers who lead stressful lifestyle can indulge in affordable beauty treatments at the mall’s various hair and skin or body care salons like DermCare and Ricky Reyes Salon. On special weekends, the Pavilion hosts entertainment shows sponsored by tenants who provide free service on that day. Walkways and connecting bridges give shoppers easy access in and out of the Pavilion.
Gen Y mallers’ destination
Aside from the three-level Edsa Central Pavilion, the complex includes the Edsa Central Hub, an open-air jeepney, FX, Taxi and bus terminal liked with bargain stores, service centers and fast-food outlets; the Edsa Central Marketplace, the only traditional wet market at the heart of a commercial and business district; shoppers’ haven Edsa Central Square, which also houses Automatic Center, national Bookstore and numerous bazaar stalls and Edsa Central Station, a stop-and-shop station for MRT commuters.
A chapel in the Edsa Central Pavilion and improvements in Edsa Central Marketplace are also being planned in the next phase of development in the district.
The newly renovated Edsa Central feels refreshingly new and familiar at the same time the modernization has made the mall a destination of Gen-Y mallers without alienating old, loyal patrons. And this is what Edsa Central does best: serving customers - old and new - and keeping them satisfied.